Top 10 AdTech Startups in India

Top 10 AdTech Startups in India In recent years, India has emerged as a hotbed for technology startups, particularly in the field of advertising technology (AdTech). These startups are transforming how brands connect with consumers in the digital age, leveraging cutting-edge technology and innovative approaches. Here’s a look at the top 10 AdTech startups that are making waves in India:

InMobi, founded in 2007 and headquartered in Bangalore, is a global leader in mobile advertising and AdTech solutions. It offers advanced data analytics and machine learning capabilities to optimize mobile, video, and programmatic advertising campaigns, helping advertisers reach their target audiences effectively.

COMPANY NAME	INMOBI
Founded	2007
Headquarters	Bangalore, India
Industry	Advertising Technology (AdTech)
Products	Mobile advertising, video advertising, programmatic advertising solutions
Key Features	Advanced data analytics, machine learning for targeted advertising

Founded in 2007, InMobi has grown into one of the largest independent AdTech platforms globally. It offers a suite of advertising solutions including mobile advertising, video advertising, and programmatic advertising. InMobi’s advanced data analytics and machine learning capabilities help advertisers reach their target audiences effectively.

Founded in 2008 and based in Bangalore, Vizury specializes in personalized marketing solutions using machine learning and big data analytics. It enables dynamic retargeting and user segmentation across web, mobile apps, email, and social media, helping marketers optimize ad spend and maximize ROI.

COMPANY NAME	VIZURY
Founded	2008
Headquarters	Bangalore, India
Industry	Advertising Technology (AdTech)
Products	Personalized marketing solutions using machine learning and big data analytics
Key Features	Dynamic retargeting, user segmentation, multi-channel engagement

Vizury specializes in personalized marketing solutions using machine learning and big data analytics. It helps marketers engage with customers across multiple channels such as web, mobile apps, email, and social media. Vizury’s platform enables dynamic retargeting and user segmentation to optimize ad spend and maximize ROI.

CleverTap, established in 2013 with headquarters in Mumbai, provides a mobile marketing platform that enhances customer engagement and retention. Its features include behavioral analytics, segmentation, and personalized campaigns through push notifications and in-app messaging, powered by AI-driven insights.

COMPANY NAME	CLEVERTAP
Founded	2013
Headquarters	Mumbai, India
Industry	Mobile Marketing, Customer Engagement
Products	Mobile analytics, behavioral segmentation, personalized marketing campaigns
Key Features	Push notifications, in-app messaging, automated campaigns based on user behavior

CleverTap provides a comprehensive mobile marketing platform that helps businesses drive user engagement and retention. Its solutions include personalized push notifications, in-app messaging, and behavioral analytics. CleverTap uses AI-driven insights to deliver relevant messages and campaigns to users at the right time.

 

Founded in 2006 and headquartered in Gurugram, Affle operates in the mobile marketing and AdTech space, focusing on delivering targeted mobile advertising campaigns and consumer intelligence solutions. It leverages data-driven audience segmentation to optimize ad performance and drive ROI for advertisers.

COMPANY NAME	AFFLE
Founded	2006
Headquarters	Gurugram, India
Industry	Mobile Marketing, Advertising Technology (AdTech)
Products	Mobile advertising platform, consumer intelligence
Key Features	Data-driven audience segmentation, ROI-focused mobile ad campaigns

Affle is a mobile marketing platform that leverages consumer data intelligence to deliver targeted mobile advertising campaigns. It offers solutions for both publishers and advertisers, focusing on delivering ROI-driven results through data-driven audience segmentation and ad formats.

AdPushup, established in 2013 in New Delhi, specializes in ad revenue optimization for publishers. Its platform uses A/B testing and machine learning to optimize ad layouts and placements, helping publishers maximize their ad revenues through data-driven insights.

COMPANY NAME	ADPUSHUP
Founded	2013
Headquarters	New Delhi, India
Industry	Advertising Technology (AdTech)
Products	Ad revenue optimization platform
Key Features	A/B testing, machine learning for ad layout optimization

AdPushup specializes in ad revenue optimization for publishers through A/B testing and machine learning. Its platform helps publishers maximize their ad revenues by optimizing ad layouts, formats, and placements based on user behavior and performance analytics.

MoEngage, founded in 2014 with significant operations in Bengaluru, provides a customer engagement platform for mobile marketers. It offers behavioral analytics, automation, and personalized campaigns across multiple channels, enabling businesses to drive user engagement and conversions effectively.

COMPANY NAME	MOENGAGE
Founded	2014
Headquarters	San Francisco, USA (with significant operations in Bengaluru, India)
Industry	Mobile Marketing, Customer Engagement
Products	Customer engagement platform, analytics, automation
Key Features	Behavioral analytics, personalized campaigns, multi-channel messaging

MoEngage is an intelligent customer engagement platform that enables businesses to personalize user interactions across channels. It offers capabilities for behavioral analytics, segmentation, and campaign automation, helping marketers deliver personalized experiences and drive conversions.

Mad Street Den, founded in 2014 and based in Chennai, focuses on AI-powered solutions for retail with its platform Vue.ai. It utilizes computer vision and machine learning to optimize visual merchandising and customer interactions, enhancing retail experiences and advertising efficiency.

COMPANY NAME	MAD STREET DEN
Founded	2014
Headquarters	Chennai, India
Industry	Artificial Intelligence, Retail Technology
Products	AI-powered visual recognition platform (Vue.ai)
Key Features	Computer vision, retail merchandising optimization

Mad Street Den is known for its AI-powered visual recognition platform called Vue.ai, which enhances visual merchandising and retail experiences. It applies computer vision and machine learning to understand and optimize product imagery and customer interactions, benefiting e-commerce and retail advertisers.

Established in 2015 and headquartered in Mumbai, mFilterIt specializes in fraud detection and prevention solutions for digital advertising. It helps advertisers combat ad fraud, click fraud, and bot traffic, ensuring genuine engagement and better ROI on ad spends.

COMPANY NAME	MFILTERIT
Founded	2015
Headquarters	Mumbai, India
Industry	Advertising Technology (AdTech), Fraud Prevention
Products	Fraud detection and prevention solutions for digital advertising
Key Features	Detection of ad fraud, click fraud, and bot traffic

mFilterIt specializes in fraud detection and prevention solutions for digital advertising. Its proprietary technology identifies and eliminates fraudulent activities such as ad fraud, click fraud, and bot traffic, ensuring advertisers get genuine engagement and better ROI on their ad spends.

LimeRoad, founded in 2012 and based in Gurugram, operates as a social-commerce platform in India. It leverages community-driven content and personalized recommendations to connect fashion brands with consumers, enhancing shopping experiences through targeted advertising campaigns.

COMPANY NAME	LIMEROAD
Founded	2012
Headquarters	Gurugram, India
Industry	E-commerce, Social Commerce
Products	Online fashion marketplace
Key Features	Community-driven content, personalized shopping experiences

LimeRoad is a social-commerce platform that uses community-driven content and recommendations to connect fashion brands with consumers. It leverages data analytics and user-generated content to create personalized shopping experiences and targeted advertising campaigns.

Founded in 2010 and headquartered in Mumbai, Vserv operates a mobile advertising exchange platform offering programmatic advertising solutions. It enables advertisers to reach mobile users with relevant ads across apps and websites, focusing on audience targeting and effective ad placements.

COMPANY NAME	VSERV
Founded	2010
Headquarters	Mumbai, India
Industry	Mobile Advertising, AdTech
Products	Mobile advertising exchange, programmatic advertising solutions
Key Features	Audience targeting, ad placements across apps and websites

Vserv is a mobile advertising exchange that enables advertisers to reach mobile users with relevant ads across apps and websites. It offers programmatic advertising solutions and audience targeting capabilities, helping brands achieve higher engagement and conversion rates.

 

1. What are AdTech startups?
AdTech startups are companies that specialize in developing technology-driven solutions for advertising and marketing purposes. They use innovative technologies such as AI, machine learning, and big data analytics to optimize digital advertising campaigns, target specific audiences, and maximize ad performance.

2. Why are AdTech startups important in India?
AdTech startups play a crucial role in India’s digital ecosystem by enabling businesses to reach and engage with their target audiences effectively. They contribute to the growth of digital advertising in the country and help brands leverage data-driven insights for better ROI on their advertising investments.

3. How do AdTech startups in India differ from traditional advertising agencies?
AdTech startups differentiate themselves from traditional advertising agencies by focusing on technology-driven solutions rather than traditional marketing methods. They leverage data analytics, automation, and AI to deliver personalized and targeted advertising campaigns across digital platforms.

4. What are some challenges faced by AdTech startups in India?
Some common challenges faced by AdTech startups in India include navigating regulatory frameworks related to data privacy and consumer protection, competing with established global players, managing high operational costs, and staying ahead of rapidly evolving technological advancements.

5. How can businesses benefit from partnering with AdTech startups?
Businesses can benefit from partnering with AdTech startups by gaining access to innovative advertising technologies, achieving better targeting and personalization in their campaigns, optimizing ad spend through data-driven insights, and improving overall ROI on digital advertising investments.

6. Which sectors are most influenced by AdTech startups in India?
AdTech startups have a significant influence across various sectors including e-commerce, retail, finance, healthcare, and media. They help businesses in these sectors enhance customer engagement, drive sales, and build brand awareness through effective digital advertising strategies.

7. How can startups collaborate with AdTech startups in India?
Startups looking to collaborate with AdTech startups in India can explore partnerships for leveraging advanced advertising technologies, accessing new customer segments through targeted campaigns, and enhancing their digital marketing strategies for sustainable growth.

8. What future trends are shaping the AdTech startup landscape in India?
Future trends in the AdTech startup landscape in India include increased adoption of AI and machine learning for hyper-personalization, growth in programmatic advertising, emphasis on data privacy compliance, integration of augmented reality (AR) and virtual reality (VR) in advertising, and expansion of influencer marketing platforms.

 

These AdTech startups are at the forefront of innovation in digital advertising in India, leveraging technology to create targeted, personalized, and effective marketing solutions. With their focus on data-driven insights, AI-powered automation, and user engagement, they are shaping the future of advertising in a rapidly evolving digital landscape. As they continue to grow and expand their offerings, their impact on the advertising industry is likely to become even more profound.

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