Top 10 Fashion Startups in India

The fashion industry in India is undergoing a transformative shift, driven by a new wave of startups that blend traditional aesthetics with modern trends. These companies are not only making fashion accessible but are also emphasizing sustainability, inclusivity, and technology. Here’s a look at the top 10 fashion startups in India that are making waves in the industry.

1. Nykaa Fashion

Nykaa Fashion – Top 10 Fashion Startups in India

Launched as a subsidiary of Nykaa, a leading beauty and wellness platform, Nykaa Fashion has quickly become a premier online fashion destination in India. The platform offers a curated selection of over 1,500 brands, focusing on providing high-quality and authentic products. Nykaa Fashion aims to cater to diverse fashion needs, ranging from ethnic wear to contemporary high-street fashion, ensuring a seamless shopping experience.

Aspect	Details
Founded	2018
Founders	Falguni Nayar
Specialization	Curated fashion brands
Notable Features	Quality and authenticity

Nykaa Fashion is an extension of the beauty and wellness giant Nykaa. It offers a curated collection of over 1,500 brands, catering to diverse fashion needs from ethnic wear to high-street fashion. Nykaa’s emphasis on quality, authenticity, and customer service has made it a preferred destination for online shoppers.

Highlights: Offers a curated collection of over 1,500 brands, known for quality and customer service.

Location: Mumbai, Maharashtra

2. Myntra

Myntra – Top 10 Fashion Startups in India

Established as an online fashion retailer, Myntra has become synonymous with trendy apparel, footwear, and accessories in India. Acquired by Flipkart in 2014, Myntra leverages advanced technologies such as AI-driven personal styling and AR-based virtual try-ons to enhance the customer experience. Myntra’s extensive product range and innovative approach have made it a favorite among fashion-conscious consumers.

Aspect	Details
Founded	2007
Founders	Mukesh Bansal, Ashutosh Lawania, Vineet Saxena
Specialization	Apparel and accessories
Notable Features	AI-driven personal styling, AR try-ons

Myntra is a leading online fashion retailer known for its extensive range of apparel, footwear, and accessories. Acquired by Flipkart in 2014, Myntra has pioneered various technological innovations like AI-driven personal styling and AR-based virtual try-ons, making it a go-to platform for fashion enthusiasts.

• Highlights: Extensive range of apparel and accessories, technological innovations like AI styling and AR try-ons.

• Location: Bengaluru, Karnataka

3. FabAlley

FabAlley – Top 10 Fashion Startups in India

FabAlley started as a fast-fashion brand for women, offering trendy and affordable clothing. The company later introduced Indya, an ethnic wear line that blends contemporary styles with traditional Indian aesthetics. FabAlley is known for its focus on body positivity and inclusivity, offering a wide range of sizes to cater to all body types.

Aspect	Details
Founded	2012
Founders	Tanvi Malik, Shivani Poddar
Specialization	Fast fashion and ethnic wear
Notable Features	Body positivity, wide range of sizes

FabAlley started as an online fast-fashion brand for women, offering trendy and affordable clothing. It has since expanded to include Indya, an ethnic wear line that blends contemporary styles with traditional Indian aesthetics. FabAlley focuses on body positivity and inclusivity, offering a wide range of sizes.

• Highlights: Fast fashion and ethnic wear, focus on body positivity and inclusivity.

• Location: Noida, Uttar Pradesh

4. Limeroad

Limeroad – Top 10 Fashion Startups in India

Limeroad is a unique social-commerce platform that allows users to create and share fashion looks through its scrapbook feature. This innovative approach has built a strong community of fashion enthusiasts and influencers. With a diverse catalog catering to various fashion tastes, Limeroad ensures that there is something for everyone.

Aspect	Details
Founded	2012
Founders	Suchi Mukherjee, Prashant Malik, Manish Saxena
Specialization	Social-commerce fashion
Notable Features	Scrapbook feature, diverse catalog

Limeroad is an innovative online platform known for its scrapbook feature that allows users to create and share fashion looks. This social-commerce approach has built a strong community of fashion enthusiasts and influencers. Limeroad’s diverse catalog caters to a broad demographic, ensuring something for everyone.

• Highlights: Social-commerce platform with a scrapbook feature, diverse catalog.

• Location: Gurugram, Haryana

5. Bewakoof

Bewakoof – Top 10 Fashion Startups in India

Bewakoof has carved a niche for itself with its quirky, youth-centric fashion. The brand is best known for its casual wear, particularly graphic t-shirts with witty slogans. Bewakoof emphasizes affordable fashion and direct-to-consumer sales through its own platform, making it popular among millennials and Gen Z.

Aspect	Details
Founded	2012
Founders	Prabhkiran Singh, Siddharth Munot
Specialization	Youth-centric fashion
Notable Features	Graphic t-shirts, affordability

Bewakoof stands out with its quirky, youth-centric fashion. Known for its casual wear, especially graphic t-shirts with witty slogans, Bewakoof has built a strong brand presence among millennials and Gen Z. The startup emphasizes affordable fashion and direct-to-consumer sales through its own platform.

• Highlights: Quirky, youth-centric fashion, known for graphic t-shirts.

• Location: Mumbai, Maharashtra

6. Chumbak

Chumbak – Top 10 Fashion Startups in India

Initially launched as a souvenir and accessories brand, Chumbak has evolved into a vibrant fashion and lifestyle label. The brand is known for its colorful and whimsical designs that blend Indian motifs with contemporary styles. Chumbak offers a range of apparel and accessories that bring fun and expressiveness to everyday fashion.

Aspect	Details
Founded	2010
Founders	Vivek Prabhakar, Shubhra Chadda
Specialization	Fashion and lifestyle products
Notable Features	Colorful designs, Indian motifs

Originally a souvenir and accessories brand, Chumbak has evolved into a vibrant fashion and lifestyle label. Known for its colorful and whimsical designs, Chumbak offers a range of apparel and accessories that blend Indian motifs with contemporary style, making everyday fashion fun and expressive.

• Highlights: Vibrant fashion and lifestyle products, blends Indian motifs with contemporary style.

• Location: Bengaluru, Karnataka

7. Bata India

Bata India – Top 10 Fashion Startups in India

Bata India, while not a startup in the traditional sense, has reinvented itself to appeal to younger consumers. Known for its trendy and affordable footwear, Bata has introduced modern designs and collaborated with designers to enhance its product range. The brand’s renewed focus on fashion has helped it maintain relevance in a competitive market.

Aspect	Details
Founded	1931
Founders	Tomas Bata
Specialization	Footwear
Notable Features	Trendy designs, affordability

While not a startup in the traditional sense, Bata India has reinvented itself in recent years to appeal to younger consumers. The brand has introduced trendy and affordable footwear lines, collaborated with designers, and enhanced its online presence, positioning itself as a modern fashion brand.

• Highlights: Reinvented to appeal to younger consumers, trendy and affordable footwear.

• Location: Gurugram, Haryana

8. W for Woman

W for Woman – Top 10 Fashion Startups in India

W for Woman is renowned for its contemporary ethnic wear designed for the modern Indian woman. The brand combines traditional craftsmanship with modern silhouettes to create stylish and comfortable apparel for various occasions. W’s commitment to quality and innovative designs has earned it a loyal customer base.

Aspect	Details
Founded	2001
Founders	OS Pasricha, Arvind Pasricha
Specialization	Ethnic wear
Notable Features	Modern silhouettes, quality

W for Woman is known for its contemporary ethnic wear designed for the modern Indian woman. The brand combines traditional craftsmanship with modern silhouettes, offering stylish and comfortable apparel for various occasions. W’s focus on quality and design has earned it a loyal customer base.

• Highlights: Contemporary ethnic wear, focus on quality and modern silhouettes.

• Location: New Delhi, Delhi

9. The Souled Store

The Souled Store – Top 10 Fashion Startups in India

The Souled Store is a haven for pop culture enthusiasts, offering a wide range of licensed merchandise from popular franchises like Marvel, DC, and Harry Potter. The brand’s quirky and relatable designs have made it a favorite among young adults, blending casual fashion with fandom culture.

Aspect	Details
Founded	2013
Founders	Vedang Patel, Harsh Lal, Aditya Sharma, Rohin Samtaney
Specialization	Pop culture fashion
Notable Features	Licensed merchandise, quirky designs

The Souled Store is a one-stop-shop for pop culture enthusiasts. Offering a wide range of licensed merchandise from popular franchises like Marvel, DC, and Harry Potter, the brand has carved a niche in casual fashion. Its quirky and relatable designs have made it popular among young adults.

• Highlights: Pop culture merchandise, licensed products from major franchises.

• Location: Mumbai, Maharashtra

10. Jaypore

Jaypore – Top 10 Fashion Startups in India

Jaypore celebrates India’s rich artisanal heritage by offering handcrafted apparel, jewelry, and home decor. The company sources products directly from artisans, ensuring authenticity and fair trade practices. Jaypore’s curated collections reflect a blend of traditional craftsmanship and contemporary design, appealing to both domestic and international customers.

Aspect	Details
Founded	2012
Founders	Puneet Chawla, Shilpa Sharma
Specialization	Handcrafted fashion and decor
Notable Features	Artisanal products, fair trade

• Highlights: Handcrafted apparel and decor, focus on artisanal products and fair trade.
• Location: New Delhi, Delhi

FAQs on Top 10 Fashion Startups in India

1. Nykaa Fashion

Q: What types of products does Nykaa Fashion offer?
A: Nykaa Fashion offers a curated selection of apparel, footwear, accessories, and jewelry from over 1,500 brands, catering to various fashion needs including ethnic wear, casual wear, and high-street fashion.

Q: Is Nykaa Fashion the same as Nykaa?
A: Nykaa Fashion is a subsidiary of Nykaa, which is primarily known for beauty and wellness products. Nykaa Fashion focuses on apparel and accessories.

Q: Where is Nykaa Fashion based?
A: Nykaa Fashion is based in Mumbai, Maharashtra.

2. Myntra

Q: What makes Myntra different from other online fashion retailers?
A: Myntra is known for its extensive range of products and innovative technologies like AI-driven personal styling and AR-based virtual try-ons.

Q: Can I return products purchased on Myntra?
A: Yes, Myntra has a hassle-free return policy. Products can be returned within a specified period if they meet the return conditions.

Q: Where is Myntra headquartered?
A: Myntra is headquartered in Bengaluru, Karnataka.

3. FabAlley

Q: What is FabAlley known for?
A: FabAlley is known for its trendy and affordable women’s fashion and its ethnic wear line, Indya, which blends contemporary styles with traditional aesthetics.

Q: Does FabAlley offer plus sizes?
A: Yes, FabAlley focuses on body positivity and inclusivity, offering a wide range of sizes.

Q: Where is FabAlley located?
A: FabAlley is located in Noida, Uttar Pradesh.

4. Limeroad

Q: What is unique about Limeroad’s platform?
A: Limeroad features a scrapbook tool that allows users to create and share fashion looks, fostering a community of fashion enthusiasts and influencers.

Q: What types of products can I find on Limeroad?
A: Limeroad offers a diverse catalog including apparel, accessories, home decor, and more.

Q: Where is Limeroad based?
A: Limeroad is based in Gurugram, Haryana.

5. Bewakoof

Q: What kind of products does Bewakoof specialize in?
A: Bewakoof specializes in quirky, youth-centric fashion, particularly graphic t-shirts with witty slogans, along with other casual wear.

Q: How does Bewakoof maintain affordable prices?
A: Bewakoof emphasizes direct-to-consumer sales through its own platform, which helps keep prices affordable.

Q: Where is Bewakoof headquartered?
A: Bewakoof is headquartered in Mumbai, Maharashtra.

6. Chumbak

Q: What products does Chumbak offer?
A: Chumbak offers a range of fashion and lifestyle products, including apparel, accessories, home decor, and more, known for their colorful and whimsical designs.

Q: What is the design philosophy of Chumbak?
A: Chumbak blends Indian motifs with contemporary style to create vibrant and expressive products.

Q: Where is Chumbak based?
A: Chumbak is based in Bengaluru, Karnataka.

7. Bata India

Q: How has Bata India modernized its brand?
A: Bata India has introduced trendy and affordable footwear, collaborated with designers, and enhanced its online presence to appeal to younger consumers.

Q: Can I shop for Bata products online?
A: Yes, Bata India has a robust online presence where customers can shop for their products.

Q: Where is Bata India headquartered?
A: Bata India is headquartered in Gurugram, Haryana.

8. W for Woman

Q: What kind of apparel does W for Woman offer?
A: W for Woman offers contemporary ethnic wear that combines traditional craftsmanship with modern silhouettes.

Q: Does W for Woman offer outfits for different occasions?
A: Yes, W for Woman provides stylish and comfortable apparel suitable for various occasions, from casual to formal.

Q: Where is W for Woman located?
A: W for Woman is located in New Delhi, Delhi.

9. The Souled Store

Q: What makes The Souled Store unique?
A: The Souled Store specializes in pop culture fashion, offering a wide range of licensed merchandise from popular franchises like Marvel, DC, and Harry Potter.

Q: What types of products can I find at The Souled Store?
A: The Souled Store offers t-shirts, hoodies, backpacks, accessories, and more, featuring quirky and relatable designs.

Q: Where is The Souled Store based?
A: The Souled Store is based in Mumbai, Maharashtra.

10. Jaypore

Q: What is Jaypore’s specialty?
A: Jaypore specializes in handcrafted apparel, jewelry, and home decor, sourced directly from artisans, ensuring authenticity and fair trade practices.

Q: Does Jaypore ship internationally?
A: Yes, Jaypore ships its products internationally, catering to a global customer base.

Q: Where is Jaypore headquartered?
A: Jaypore is headquartered in New Delhi, Delhi.

Conclusion

These startups are not just reshaping the Indian fashion landscape but are also setting trends globally. By combining innovation with cultural richness, they are making Indian fashion more dynamic and inclusive. Whether it’s through technology, sustainability, or unique design philosophies, these companies are leading the way in making fashion accessible, affordable, and exciting.

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